LinkedIn Profile

Building a Strong LinkedIn Profile

  • Use keywords in your summary statement. Many employers search by keyword, so use keywords—technical terms and skills—from your field. Not sure what your best keywords are? Find profiles of people who hold the job you’d like to get and see which keywords they use.
  • Write short text. Describe your skills and abilities in short bursts of keyword-rich text. Use bullets to separate information.
  • List all your experience. LinkedIn, like other social media, helps you connect with former colleagues and networking contacts who may be able to help you find a job opportunity. It also gives an employer searching to fill a job a description of your expertise.
  • Ask for recommendations. Collect a recommendation or two from someone at each of the organizations where you’ve worked. Don’t forget to get recommendations for internships you’ve completed.
  • Refresh your news. Update your status about major projects you’ve completed, books you’re reading, and professional successes you’ve had, at least once a week. This lets your professional contacts know what you are doing and serves as a sign of activity for potential employers.

Courtesy of the National Association of Colleges and Employers.

LinkedIn Tools

  • From the University of Wisconsin-Madison LinkedIn page, you can use the interactive alumni tool to see where alumni work and live. This is a great tool to find connections for job shadowing or informational interviewing.  When connecting with alumni explain in a personal message why you want to connect with them on LinkedIn.
  • There are helpful tips and short videos for utilizing LinkedIn as a student.
  • Remember to follow or connect with schools and organizations where you are wanting to work.  Your LinkedIn connection is a way to find current information and/or employment opportunities.
  • Join the School of Education Career Center LinkedIn group to connect with students, alumni, and employers.